So, how well are you Playing for Keeps?
If you like people who like talking about customer retention, this show's for you.
Join us as we talk to the best customer retention minds in the biz. Tactics, strategies, and stories from the trenches.
Eco-conscious business is a hot topic right now, but what does that really mean for DTC brands? How do businesses adopt sustainable practices and remain competitive in the market? As a writer and researcher for BigCommerce, Corinne Watson is all about understanding the ways that brands build sustainability into their processes. She and Kristen talk about the larger cultural and economic trends shaping the conversation right now, as well as simple, actionable steps brands can take to lower their footprint. Bonus: what changing demographics mean for the DTC space.
The supplement market is a bustling space, with players ranging from enormous corporations to smaller DTC brands. Form Nutrition has found their place by putting the mission dead center: helping customers realize the greatest version of themselves while being mindful of others. This mission is built into every aspect of the business and it has a ton of implications for customer relationships and retention. Kristen talks with co-founder Damian Soong about everything from marketing attribution to turning customers with a bad initial impression of the product into ambassadors for the brand.