So, how well are you Playing for Keeps?
If you like people who like talking about customer retention, this show's for you.
Join us as we talk to the best customer retention minds in the biz. Tactics, strategies, and stories from the trenches.
Before we move on to a new season, new guests, and some exciting new tips and tricks, let’s take a look back at everything we learned in season 1. Kristen runs through some of the standout moments from Playing for Keeps so far and how they set the stage for 2020’s year of retention. It’s bite-sized, it’s sharp, and it’s loaded with some of the best advice you’ll get all year.
Throughout season 1 of Playing for Keeps, we've talked a lot about the importance of upholding brand standards across different channel of communication. This can be really tricky for growing DTC businesses already- imagine doing it across two different markets simultaneously. This has been a huge focus for the Ugly Drinks team as they expand from the UK into the US. In this episode, Hugh Thomas, Co-Founder of Ugly, explains how his team is divided between markets, and how they bridge the two to create a brand that can speak globally AND locally. Glocally, if you will.