So, how well are you Playing for Keeps?
If you like people who like talking about customer retention, this show's for you.
Join us as we talk to the best customer retention minds in the biz. Tactics, strategies, and stories from the trenches.
As Strategic Partnership Manager at Shopify, Brian Peters is all about using 21st century technology to help merchants get to the next level. That said, at heart, his focus is still 100% on the people. Brian talks to Kristen about VC funding and bootstrapping, building out a retention plan as acquisition costs grow, and navigating the rise of SMS in the DTC space. This week’s episode is all about long-term, sustainable growth and making plays that can pay off in the long run.
Blume’s focus on customer education goes way beyond their products. They’re all about helping teens and their parents navigate a really difficult time, and that makes for super engaged fans of the brand. Thing is, they’ve built up a dedicated following among millennial customers as well. Blume is a brand that knows their ideal audience, but crafts amazing experiences that go way beyond a demographic. Kristen and Blume's Head of Growth, Kristin Eberth, talk about the things that set Blume apart- from their incredible community work to their new loyalty program, Blumetopia.