Eco-conscious business is a hot topic right now, but what does that really mean for DTC brands? How do businesses adopt sustainable practices and remain competitive in the market? As a writer and researcher for BigCommerce, Corinne Watson is all about understanding the ways that brands build sustainability into their processes. She and Kristen talk about the larger cultural and economic trends shaping the conversation right now, as well as simple, actionable steps brands can take to lower their footprint. Bonus: what changing demographics mean for the DTC space.
The supplement market is a bustling space, with players ranging from enormous corporations to smaller DTC brands. Form Nutrition has found their place by putting the mission dead center: helping customers realize the greatest version of themselves while being mindful of others. This mission is built into every aspect of the business and it has a ton of implications for customer relationships and retention. Kristen talks with co-founder Damian Soong about everything from marketing attribution to turning customers with a bad initial impression of the product into ambassadors for the brand.
Growing a brand is about more than just great products. It’s about finding your customers and building your business around their needs and hopes and individual stories. It’s about genuinely caring more than the store in the next tab over. So how do you make community priority #1 online? Kristen talks about building connections with influencers, harnessing email for retention, and a lot more with Karen Young from Oui the People. Bonus: how to survive a massive rebranding.
Season 2 of Playing for Keeps is officially here! Join Kristen as she tells the story of Playing for Keeps, how we got here, what it means to her, and where this season is headed. Big announcement enclosed-- you don't want to miss this one.
Before we move on to a new season, new guests, and some exciting new tips and tricks, let’s take a look back at everything we learned in season 1. Kristen runs through some of the standout moments from Playing for Keeps so far and how they set the stage for 2020’s year of retention. It’s bite-sized, it’s sharp, and it’s loaded with some of the best advice you’ll get all year.