Kopari Beauty on increasing average order values with Lanie DePasquale
Imagine seeing your hero product on Amazon's best seller list for an entire year. That's exactly how Kopari Beauty made a splash in the natural beauty industry. Since selling out 5x on Amazon, Kopari has built a massive subscription program centered around their deoderant. Now, the team is working hard to increase average order value of those loyal subscribers. In this episode, Lanie Depasquale, Head of Retention at Kopari Beauty, digs into the nitty gritty on how they've leveraged personalization and education to increase average order value across the business.